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    Eine „one fits all” Lösung gibt es im Bereich des Social Media Marketings nur selten. Je Unternehmen, Produkt bzw. Dienstleistung, sieht die tatsächliche Ausgestaltung der Mehrwerte innerhalb der sozialen Medien von Unternehmen zu Unternehmen nämlich komplett unterschiedlich aus. Logisch, unterscheiden sich die die Zielgruppen und deren Erwartungen an den Content in der Regel doch enorm.

    PEPERONI Werbe- und PR-Agentur GmbH, Friedrichstraße 23A, 10969 Berlin, 03025771771In den USA gilt “Influencer Marketing” bereits als “The New King of Content”. In Deutschland steckt das Thema noch in den Kinderschuhen, obwohl das Potential längst offensichtlich ist. Influencer Marketing ist eine Marketing Strategie, um vom Einfluss und von der Reichweite wichtiger Meinungsmacher und Multiplikatoren zu profitieren. Auf der Suche nach Aufmerksamkeit und Öffentlichkeit haben Unternehmen schon immer auf die Zusammenarbeit mit wichtigen Multiplikatoren gesetzt, in erster Linie auf die Reichweite der traditionellen Medien. Doch die Medienwelt und auch das Medienverhalten haben sich verändert. Neue Meinungsmacher sind auf die Bühne getreten, die das Vertrauen von Rezipienten und Konsumenten auf sich ziehen. Darunter vor allem Blogger. Social Media Influencer. Jeder elfte Deutsche gilt als „Influencer”, also Menschen, deren Beiträge die Meinungsbilder in den Social Media prägen, so eine Studie der Hochschule Macromedia.

    Influencer genießen eine hohe Anerkennung als Experten oder
    Vorbilder in ihrer Community und die Follower vertrauen und folgen ihren Meinungen und Empfehlungen. Das Ziel des Influencer Marketings ist es,
    die Influencer der schönen neuen Medienwelt als Markenbotschafter,
    Multiplikatoren und Markenbotschafter zu gewinnen.

    Der Fokus wird hierbei auf die einzigartige Kombination von kreativem
    Marketing und Design gelegt. Also digitales Marketing bei Facebook, Google und Co gepaart
    mit aussergewöhnlichem und modernem Design – out of the box.
    Wie bereits beschrieben basieren die im Folgenden genannten Kommunikationsinstrumente auf deiner zuvor
    festgelegten Corporate Identity. In deiner Kommunikationspolitik solltest du
    die richtigen und vor allem passenden Kommunikationsinstrumente auswählen, mit denen du deine Zielgruppe dort erreichen kannst, wo Sie sich
    befindet. Als Fundament bzw. Basis deiner digitalen Marketingstrategie dient
    deine Webseite bzw. dein Online-Shop. Sie ist quasi der Dreh- und
    Angelpunkt all deiner Online-Aktivitäten und in sehr vielen Fällen wird bereits hier die “Conversion” erzielt.

    D.h. potenzielle Kunden können dein Produkt
    kaufen oder eine Anfrage senden. Du siehst bereits, dass du deine Webseite/ dein Online-Shop nicht nur anhand
    deiner Markenentwicklung dazu nutzen solltest dein Unternehmen in deiner
    Corporate Identity einzigartig und einprägsam darzustellen, sondern auch hierüber performance-orientiert Leads bzw.
    Sales zu generieren.

    Du solltest im B2C-Bereich eine 60/40 Verteilung anstreben zwischen Branding Kampagnen und Conversion Kampagnen. Im B2B-Bereich sollte man sich eher in Richtung 50/50 Verteilung von Branding und Conversion-Kampagnen orientieren. Die
    crossmediale Verbreitung deiner Markenbotschaft
    hängt stark von deiner Zielgruppe ab. Daher kann es in vielen Fällen auch
    Sinn machen Offline-Marketing-Instrumente wie z. B. Messen oder auch
    Print-Maßnahmen mit Online-Maßnahmen zu verknüpfen. So kannst du
    die Vorteile beider Welten miteinander vereinen. Die Effektivität deiner
    Print-Werbemaßnahmen in Kombination mit einer exakten Auswertung der
    Performance aus der digitalen Welt führen auf dieser Basis zu langfristigen Optimierungen und Verbesserungen der vorgenommenen Maßnahmen. Es gibt eine Vielzahl an möglichen Marketinginstrumenten, die du für deine Markenentwicklung einsetzen kannst.
    Diese variieren jedoch stark. Hängen von deiner individuellen Situation ab.
    Laut dem aktuellen Consumer Barometer von KPMG zum Thema Nachhaltigkeit geben immer mehr Konsumenten an, beim Kauf auf Nachhaltigkeit zu achten. 2011 waren es bereits 76% die diese Angabe machten, im Jahr 2019 stieg
    dieser Anteil sogar auf 81%. Und die meisten Konsumenten (69%) waren sogar bereit
    für die Nachhaltigkeit einen höheren Preis zu bezahlen.

    Kreativagentur
    Kreativagentur Berlin
    Werbeagentur
    Kommunikationsagentur
    Agentur BSR Werbung
    Agentur Nachhaltigkeit
    Werbung Agentur
    Agentur Klimawandel
    Guerillamarketing
    nachhaltig kommunizieren
    Wie kommuniziere ich nachhaltig?
    politische Kommunikation
    Agentur politische Kommunikation
    Full-Service-Agentur
    360° Agentur
    Agentur green marketing
    Marketing Nachhaltigkeit
    Agentur Kampagne
    Agentur Magazin B2C
    Agentur Social-Media-Marketing
    Social-Media-Agentur
    Agentur online Events
    nachhaltige Kommunikation
    Kommunikation gesellschaftlicher Wandel
    Kommunikation Nachhaltigkeit
    2. The competitive scene is part of reality because competitors
    have more information than ever before, and they use it to fuel to their marketing.
    You just can`t ignore competitors who are out to win the
    hearts and minds of your customers. 3. The latest technology
    is reality because it enables guerillas to
    produce more marketing tools, to expose their message to more
    people, and to reduce their marketing costs as they
    become increasingly involved with desktop publishing, the Internet, speedy communications and affordable new media.
    4. The news of the day has a major impact on reality. Your prospects keep up with the
    news and they react accordingly. Unless you do the same, expect the worst.

    5. Reality also includes your marketing budget because you must live with it and make it stretch
    to its fullest extent. Now, more than ever, that budget enables guerillas to market actively but not expensively.
    6. Reality is the inevitable clutter of other marketing, the blizzard of direct mail each day, the increasing sophistication of marketing techniques.

    PEPERONI Werbe- und PR-Agentur GmbH, Friedrichstraße 23A, 10969 Berlin, 03025771771Auf welchen Plattformen können wir am direktesten mit unseren (potentiellen) Kunden interagieren bzw.
    eine Beziehung zu ihnen aufbauen? Über kaum einen Begriff wurde in den letzten Jahren mehr gesprochen, als über den des Content Marketings,
    ist es doch eines DER Buzzwords, wenn es um
    den Bereich des Online Marketings geht. Bricht man den Begriff allerdings auf seine Kernbedeutung herunter, geht
    es bei der Content Strategie um nichts anderes, als die Inhalte
    bzw. Posts zu finden, aus denen sich das spätere Social Media Strategie zusammensetzen soll.
    Mit Blick auf das eigene Social Media Konzept geht es in diesem
    Schritt darum die Inhalte zu finden, die der eigenen Zielgruppe das größte
    Maß an Mehrwerten liefern. Ganz klar: dies bedeutet für jedes Unternehmen etwas anderes!
    Eine „one fits all” Lösung gibt es im Bereich des Social Media Marketings nur selten. Je Unternehmen, Produkt bzw. Dienstleistung, sieht die tatsächliche Ausgestaltung der Mehrwerte innerhalb der sozialen Medien von Unternehmen zu Unternehmen nämlich komplett unterschiedlich aus. Logisch, unterscheiden sich die die Zielgruppen und deren Erwartungen an den Content in der Regel doch enorm.

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